benefits
1. provides customers with deals tailored to there likes
2. provides companies more income and increased loyalty
3. things that very few people favor will be taken out and replaced with more stuff people like
reasons why its bad
1. nothing is secret
2. companies will be able to know more about you than anyone else
3. It hurts companies with small products that many people might not favor
skis, goggles, winter coat= winter vacation time shares, snowboards, winter hats, hiking shoes.
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